DPDP Act 2023 Compliant

Increase revenue per square foot using existing CCTV cameras

Turn store movement into measurable sales growth. No extra hardware. No guesswork. Just data-driven decisions that increase your bottom line.

Join the waitlist for early access. No credit card required.

DeQue analytics dashboard showing store heatmap and footfall data

Works With Existing CCTV

AI-Powered Analytics

Privacy First

Actionable Insights

The Problem

You can't improve what you can't measure

Decisions based on guesswork

You change layouts, adjust staffing, and rearrange displays without knowing what actually drives sales.

Cameras only used for security

Your CCTV system records hours of footage daily, but none of it helps you understand customer behaviour.

No visibility into why customers leave

Shoppers walk in, browse, and walk out. You have no way to know where you lost them or why they didn't buy.

The Solution

Turn every camera into a revenue sensor

DeQue connects to your existing CCTV system and transforms video feeds into actionable store intelligence. Here is what we do:

Measure footfall

Accurate entry/exit counts to know exactly how many people visit your store each hour, day, and week.

Generate heatmaps

Visual maps showing where customers spend the most and least time across your store floor.

Track dwell time

Understand how long shoppers spend at specific displays, aisles, and product zones.

Identify drop-off zones

Pinpoint the exact areas where customers lose interest and leave without buying.

Optimize layout and staffing

Get clear recommendations to rearrange shelves, place staff, and improve store flow.

No extra hardware. No raw video stored. Fully privacy compliant under the Digital Personal Data Protection Act, 2023.

Store heatmap showing customer traffic patterns with hot and cold zones

What Becomes Possible

Imagine knowing exactly where your store loses customers

Here is how a typical mid-market retail store could use DeQue to find blind spots in their layout and turn them into revenue-generating zones.

Modern retail store interior with organized product displays
01

Discover cold zones

Identify areas of your store floor getting little to no foot traffic, including high-margin product sections.

02

Rearrange with confidence

Use real data to move categories, improve signage, and place staff where they matter most.

03

Watch engagement improve

More shoppers interact with previously ignored sections. Average basket size grows.

04

Grow revenue, measurably

Small layout changes, driven by data, can translate into significant additional annual sales.

Why DeQue

Built to deliver measurable impact

We are building DeQue to help retail stores make smarter, data-driven decisions that directly improve their bottom line.

Conversion Lift

Optimized store layouts and product placement help turn more browsers into buyers.

Smarter Staffing

Place staff in the right zones at the right times based on actual traffic patterns.

Reduced Shrinkage

Better visibility into blind spots helps reduce theft and inventory loss.

No New Hardware

Works with your existing CCTV system. No installation costs or downtime.

How It Works

From cameras to revenue in 5 simple steps

1

Your Cameras

We connect to your existing CCTV system. No new hardware or installation needed.

2

Edge Device

A small on-premise device processes video locally. No raw footage leaves your store.

3

Dashboard

Access real-time analytics, heatmaps, and footfall data from any device, anywhere.

4

Take Action

Get clear, actionable recommendations to optimize your store layout and staffing.

5

Measure & Iterate

Track what changed, measure the impact, and keep optimizing over time.

See how much revenue your store is leaving on the table

Be the first to know when DeQue launches. Join the waitlist for early access and priority onboarding.